Cross-Cutting Challenge | Haptics for Impact: Consumer Value, Ethics, Diversity
Sunday, April 7, 2:00 p.m. - 5:30 p.m.
Last updated: April 1, 2024.Organizers
IDRAC Business School
University of Waterloo
Innovobot
Description
Haptics, the science of touch and its application in technology, is experiencing rapid growth, driven by advances in devices, software, and a deeper understanding of its psychological impacts. The societal shifts towards social distancing and remote work have further underscored the importance of touch in both personal and professional contexts. Despite its growing presence, challenges remain in fully understanding haptics’ societal and business value, including ethical issues related to consent, influence, accessibility, privacy, and the need to cater to a diverse user base.
Recent research underscores haptic technology’s potential to enhance user experience, improve customer engagement, and foster deeper connections with brands and social causes through more immersive and interactive digital experiences. This CCC is a call for the haptics community, business, and humanities scholars to collaborate, critically examining haptics’ impact on daily life, its ethical implications, and how culture and diversity affect user experiences. This interdisciplinary effort aims to address three core aspects: the broad value haptics can offer to consumers, ethical considerations as haptic technology becomes more prevalent in consumer products, and the importance of accommodating diverse user experiences. This proposed initiative includes talks on these themes and interactive sessions to foster dialogue among participants, concluding with reflections on continuing these explorations beyond the workshop.
Keynote Talks
2:00 p.m. - 4:00 p.m. - Salon de Reyes
Title:
Advances in sensory-enabling technologies: the case of haptic stimulation in mobile experiences
Presenter:
Margot Racat - IDRAC BS
Title:
“You’ll feel parkour”: How the Owo gaming shirt constructs and enacts the technohaptic real
Presenter:
David Parisi - New York University
Title:
Designing the social futures of digital touch
Presenter:
Sara Price - University College London
Title:
Exploring the ethical implications of digital touch through a speculative approach
Presenter:
Carey Jewitt - University College London
Interactive Posters
4:00 p.m. - 5:30 p.m. - Miramar
Title:
Multisensory design: augmenting the customer online journey in m-commerce
Presenter:
Margot Racat - IDRAC BS
Coauthor:
John Dinsmore - Wright State University
Daria Plotkina - EM Strasbourg
Title:
“You’ll feel parkour”: How the Owo gaming shirt constructs and enacts the technohaptic real
Presenter:
David Parisi - New York University
Title:
Speculations on future consumer experiences supported by digital touch and creative technologies
Presenter:
Carey Jewitt - University College London
Title:
From Manifesto to Designing Digital Touch Futures
Presenter:
Sara Price - University College London
Title:
Transdisciplinary co-design of haptics for restorative justice
Presenter:
Oliver Schneider - University of Waterloo
Title:
Value of Haptics
Presenter:
Manuel Cruz - Innovobot Labs.
Title:
Enabling Haptic Experiences Anywhere, Anytime
Presenter:
Shan-Yuan Teng and Pedro Lopes - University of Chicago
Title:
Spatial Guidance via Shape-Changing Haptics for Visually Impaired People
Presenter:
Adam Spiers - Imperial College London
Title:
CanHap 501: Learning haptic UX design in remote teams
Presenter:
Vincent Lévesque - École de Technologie Supérieure
Coauthor:
Oliver Schneider - University of Waterloo
Pascal Fortin - Université de Québec, Chicoutimi
Pourang Irani - The University of British Columbia
Jeremy Cooperstock - McGill University
Karon MacLean - The University of British Columbia
Title:
H3Kit: Hand-Held Haptic Kit for STEM Education
Presenter:
Robert Bloom and Tania Morimoto - University of California, San Diego
Title:
Five Stimulating Marketing Applications for Haptics
Presenter:
Mary Beth McCabe - Point Loma Nazarene University
Title:
Automatic Generation of Haptic and Motion Effects from Audiovisual Streams
Presenter:
Seungmoon Choi - Pohang University of Science and Technolog
Title:
Haptic Technologies of Queer and Trans Games
Presenter:
Teddy Pozo - Occidental College
Title:
Haptics for Affective Touch: Current Technologies, Potential Impact, and Discussions on Future Work
Presenter:
Cara M. Nunez - Cornell University
Coauthor:
Doris Xu - Cornell University
Xin Zhu - University of Southern California
Heather Culbertson - University of Southern California
(CLOSED) Call for individual contributions
We seek attendee contributions to be presented as a poster in an interactive session. To submit a poster proposal, please send a title and 500 word abstract discussing how your work in haptics links to the three main themes: consumer value, ethics, diversity. We especially invite submissions from people with disciplinary backgrounds underrepresented in the haptics community, including business, social sciences, humanities, and liberal and fine arts. Engineers and scientists are also very welcome to present their work by linking it to the challenge themes. Applicants must be a faculty member and/or a researcher holding a Ph.D. degree or equivalent.
Please submit your proposal by February 9, 2024February 16, 2024 (extended) by emailing the organizers (margot.racat@idrac-bs.fr, mcruz@innovobot.com, oliver.schneider@uwaterloo.ca).